A bespoke WordPress build that transformed organic visibility and content publishing
A fully custom WordPress theme and CMS designed around the team's publishing workflow, delivering high-impact visuals, SEO-first architecture, and the flexibility to build targeted landing pages at pace.
The Results
A website built to rank, convert, and scale
Client Overview
Specialists in Powered Access Equipment
Dynamic Access is a UK-based provider of specialist powered access solutions, supplying, hiring, and servicing a wide range of equipment including scissor lifts, boom lifts, cherry pickers, and bespoke access platforms to clients across construction, facilities management, and industrial sectors.
With a broad product catalogue, a highly visual product range, and a need to target both national clients and regional search audiences, Dynamic Access required a website that could do far more than their previous off-the-shelf platform allowed. Content publishing was slow, imagery was difficult to showcase effectively, and the site was failing to rank for the keyword opportunities their market presented.
KSS Media was brought in by Diony Agency to build a completely bespoke WordPress solution based on specific high impact designs. A site that gave the team full control over content, delivered exceptional visual impact, and was engineered from the ground up for strong organic search performance.
Project at a Glance
- Sector Powered Access & Plant Hire
- Project Type Bespoke WordPress Build
- Key Goals SEO rankings, CMS flexibility, PPC landing pages
- Technology WordPress, Custom Theme, GTM, GA4
- Outcome 100s of new keyword rankings
The Challenge
A powerful product range let down by a limited platform
Dynamic Access had the products, the expertise, and the ambition, but their existing website was holding them back. A generic theme, inflexible page builder, and poor SEO structure meant the business was invisible for hundreds of high-value search terms their competitors were capturing.
Inflexible Off-the-Shelf Theme
The existing WordPress theme offered little control over layout or design. Every content update required workarounds, and the visual presentation of the product range fell far short of what a specialist access company deserved.
Weak SEO Architecture
Pages lacked the structure, hierarchy, and on-page signals needed to rank for product and service keywords. Category and service pages were thin, poorly interlinked, and not built around how customers actually search.
High-Impact Imagery Not Showcased
Powered access equipment is visually compelling, but the old site had no way to present imagery at the scale or quality the product range warranted. Galleries were basic and the overall visual experience was flat.
No PPC Landing Page Capability
Running paid search campaigns requires the ability to create and iterate targeted landing pages quickly. The old platform made this slow and technically difficult, limiting the effectiveness of any paid media activity.
Our Approach
Built from scratch around their content and customers
Rather than adapting an existing theme, we designed and built a completely bespoke WordPress solution, starting with keyword research and content architecture, then designing a CMS that made it genuinely easy for the team to publish, update, and expand content independently.
Keyword & Content Architecture
Conducted in-depth keyword research across all product categories, services, and geographic markets. Built a content hierarchy designed to capture both broad informational searches and high-intent commercial queries.
Bespoke WordPress Theme
Designed and developed a fully custom WordPress theme with no reliance on page builders or generic templates. Every element was purpose-built for the Dynamic Access brand, product range, and content editing team.
Flexible CMS Block System
Built a library of custom Gutenberg blocks, including product showcases, image galleries, spec tables, CTA strips, and more, so the team can assemble any page type without touching code. New product pages go live in minutes.
High-Impact Visual Design
Designed full-width hero sections, cinematic product imagery layouts, and immersive gallery components that showcase the scale and quality of the equipment. The site now reflects the premium nature of the product range.
PPC Landing Page Templates
Created a set of conversion-optimised landing page templates that the team can deploy and customise for any paid campaign, with clear CTAs, lead forms, and trust signals built in and ready to go.
Technical SEO & Analytics Setup
Implemented schema markup, optimised page speed, structured internal linking, and configured GA4 and Google Tag Manager with full conversion tracking across enquiry forms and phone calls.
The Outcome
Rankings, reach, and a site the team actually loves using
Within months of launch, Dynamic Access began ranking for many keywords that the old site had never appeared for, from broad category terms to highly specific product and location-based queries.
New SEO Rankings
Keywords across product categories, services, and local searches that the previous site had zero visibility for.
Fast Content Publishing
The content team can build and publish new product pages, blog posts, and campaign pages in a fraction of the previous time.
PPC-Ready Landing Pages
Targeted campaign pages can be spun up rapidly with the right messaging, imagery, and conversion elements for any product or region.
Exceptional Visual Impact
The site now presents the product range with the quality it deserves, driving stronger first impressions and lower bounce rates.
Services Delivered
What We Did for Dynamic Access
Let's build a website that actually works for your business
Whether you need a complete rebuild or want to unlock the SEO potential of your existing site, we'd love to hear from you.