BI & Marketing Analytics
Data that drives better decisions and better results
From GA4 setup and Looker Studio dashboards to BigQuery data warehousing and full conversion tracking implementation, we build the analytics foundation your business needs to grow confidently.
Bad data costs you more than you think
Today's ad platforms (Google Ads, Meta, Microsoft Ads) run on smart bidding algorithms that are only as good as the data you feed them. Incomplete conversion tracking, duplicate goals, or misconfigured GA4 doesn't just give you inaccurate reports. It causes your automated bidding to optimise for the wrong outcomes, wasting budget and suppressing real results. Getting your data right is no longer optional; it is the foundation of every pound you spend on advertising.
Analytics Expertise
Trusted data infrastructure for ambitious businesses
What We Do
Marketing Analytics Services
End-to-end analytics infrastructure, from data collection and storage to visualisation and insight.
Google Analytics 4 Setup & Management
Proper GA4 implementation using Google Tag Manager, covering event schema design, custom dimensions and metrics, audience configuration, and ongoing account health monitoring. We go beyond default tracking to capture the data that actually maps to your business goals.
Google Looker Studio Dashboards
Beautiful, interactive dashboards that connect GA4, Google Ads, Search Console, and more into a single live view. Custom-built to show the metrics your team cares about, not generic templates. Scheduled email delivery available so stakeholders always stay informed.
BigQuery Data Warehousing
Centralise data from GA4, Google Ads, Meta Ads, CRM, and other platforms into BigQuery. We design the data model, write the ingestion pipelines, and build the SQL queries that turn raw data into actionable insight at any scale.
Cloud Functions Data Automation
We use Google Cloud Functions to automate the collection and movement of data from ad platforms, CRMs, and third-party APIs into BigQuery. Scheduled functions run silently in the background, pulling fresh data daily without manual exports or fragile spreadsheet workflows.
SQL & AI-Powered Analysis
Once your data is in BigQuery, we apply advanced SQL analysis and AI-assisted pattern recognition to surface insights that would take hours manually: trend detection, audience overlap, attribution modelling, and anomaly alerting.
Conversion Tracking Implementation
Comprehensive conversion tracking covering phone calls, web forms, live chat interactions, and e-commerce transactions, configured correctly in GA4 and Google Ads so smart bidding algorithms have the complete, accurate signal they need to perform.
Conversion Tracking
Every touchpoint tracked, nothing left unmeasured
Smart bidding is only as smart as the conversions you tell it about. We implement tracking across every channel customers use to engage with your business.
Dynamic number insertion tracks calls from Google Ads, organic search, and other channels separately, giving you accurate call attribution and feeding real call-conversion data directly into your bidding algorithms.
Form completions tracked as GA4 events and Google Ads conversions, including multi-step forms, quote calculators, and booking flows. We handle both client-side and server-side tagging where needed.
Chat engagement tracked as qualified conversion events, not just page views. We configure tracking for the major chat providers (LiveChat, Intercom, Drift, Tawk.to) so chat leads count alongside form and phone leads.
Full GA4 e-commerce implementation covering product impressions, add-to-cart, checkout steps, and purchase events, integrated with Google Ads for ROAS bidding. Enhanced conversions and server-side tagging available for maximum match rates.
Beyond hard conversions: scroll depth, video views, document downloads, and other engagement signals tracked to build richer audiences for remarketing and to give bidding algorithms a fuller picture of valuable user behaviour.
Unified attribution across Google Ads, Meta, email, organic, and direct, so you can see the true path customers take before converting, and allocate budget to the channels that genuinely contribute to revenue.
From raw data to real intelligence
BigQuery is the engine. SQL is the language. AI is the accelerator. Together, they turn your marketing and business data into a competitive advantage.
Centralised Data Warehouse
Pull GA4, Google Ads, Meta Ads, Bing Ads, CRM, and other sources into a single BigQuery dataset. One source of truth, no more conflicting spreadsheets.
Automated Pipelines
Google Cloud Functions run on a schedule to pull fresh data from APIs and ad platforms, no manual exports, no stale reports. Your data is always up to date.
SQL & AI Analysis
We write custom SQL queries to answer your specific business questions, and combine them with AI to surface patterns, anomalies, and forecasts faster than any manual process.
Why It Matters
Why accurate data is your most important marketing asset
In a world of automated bidding, your data quality directly controls how your budget is spent.
Google's Target CPA, Target ROAS, and Maximise Conversions strategies all learn from your conversion data. Feed them the wrong signals (duplicates, fired-on-load events, or missing conversion types) and they optimise for the wrong outcomes.
If you're only tracking form fills but not calls or chat, your cost-per-acquisition reports are lying. You may be cutting spend on campaigns that are actually generating phone leads, and doubling down on ones that are not.
GA4's default implementation misses huge amounts of user behaviour. Without a properly configured event schema and custom dimensions, you have gaps in your data that grow larger and more costly over time.
Which channels get credit for a conversion shapes where you invest next month. Without proper cross-channel attribution in BigQuery, you're making budget decisions based on incomplete or actively misleading data.
As third-party cookies disappear and privacy restrictions increase, first-party data collected via GA4 and stored in BigQuery becomes your most valuable long-term asset for targeting, lookalike modelling, and audience building.
Reports are only useful if the underlying data is trustworthy. We fix the data first, then build the dashboards. Not the other way around.
Client Feedback
What Our Clients Say
Let's build an analytics stack you can actually trust
Get a free audit of your current GA4 setup and conversion tracking. We'll identify the gaps, explain the impact, and show you exactly how we'd fix them.